A TXT record is text in free, human-readable form, that's associated with a domain name as a DNS record for one purpose or other. The most frequent use of a TXT record is to add your web site to a search engine or to an analytics platform, which provides info about the web traffic to your web site. Creating this type of a record may serve as confirmation that you're the Internet domain owner and they will provide the content that you need to include as the value when you create the record. Another purpose of a TXT record is to validate that an e-mail message is sent by the Internet domain owner and from a reliable web server - this is the so-called SPF protection, that prevents any electronic address set up under your domain to be forged and unauthorized people to send junk e-mail making it appear like it was sent from your own mailbox. You can include any other info that you would like to be associated with your domain name in a TXT record as well.